HR Summit: Nadezhda Interview
An interview with Nadezda Gorislavtseva, co-founder of Memory Makers Group, on building professional communities, transforming MICE into strategic HR partnerships, and why the MMG HR Summit is more than a one-day event.
Published by Reputation City · reputation.city
On Memory Makers Group
We are a full-service solution that transforms business travel and events into powerful tools for team engagement and culture-building. We work with HR leaders and founders at the crossroads of business travel, events, and professional ecosystems.
We go beyond just business travel, event management, and professional conferences. We start by creating value for different specialists in HR, legal, fintech, and marketing — and create and support professional communities, which let people share experiences and make each business stronger.
From logistics to strategic partnership
I started as a classic outsourced service — travel and event management. But with time, working closely with businesses and HR teams, we saw that the real need was much deeper than logistics. Companies don’t come only for flight tickets or venues. They come for results: stronger teams, greater engagement, a stronger culture, and long-term growth.
My role transformed from an operational manager to a strategic partner, helping HR and businesses solve bigger challenges through experiences, events, and community.
MICE and the Mediterranean HR Summit
MICE is still our main focus, but not only in the classic meaning. We take care of everything regarding events — from business travel logistics, flight tickets, hotels, transfers, and concierge services to corporate events and large-scale conferences with up to thousands of participants.
We transformed and opened a new side of MICE — we create our own professional conferences like the Mediterranean MMG HR Summit.
Why Cyprus
Cyprus became the home country for many highly skilled professionals and international businesses. We respond to the demand from HR leaders to create an environment where they can share their experience and find solutions.
From event to ecosystem
After we made our first results in organizing Cyprus HR Summit 2025, we became leaders who are recommended. Now this year we are also hosting conferences for legal, fintech, and marketing specialists, as well as events for non-profit organizations.
We realized that it is better for the industry to build a long-term professional environment, so we collected feedback from the community — and here we are. We moved to an ecosystem approach.
HR as the connection point
We work in the B2B market, and the HR function is a key connection point inside any business. HR leaders influence teams, build culture, drive transformation, and manage growth. We know how to create value for HR professionals through community and partnerships, while also developing our products in a natural, long-term way.
More than a one-day event
MMG HR Summit is not a one-day event. This year, it will be a Mediterranean event — we expect speakers and guests from Malta, Greece, and other countries. Our perception of this conference is like an entry point into a professional ecosystem.
After the summit, participants stay connected through the community. We support them throughout the year with free seminars, live meetups, and educational sessions. That long-term connection is what really makes the difference from other HR events.
Who should attend
This high-skilled event is for experts who care about business growth. Nowadays, HR leaders have become the “right hand” of owners. Ideas cost nothing without a team ready to implement them. So, we expect to engage the interest not only of HR people, but also of founders.
This year, we focus on the most relevant topics today: AI in HR processes, people analytics, wellbeing as a business factor, culture, and sustainable teams. But at the same time, we remember that the main value is the environment: meaningful connections, partnerships, and a strong professional network that continues after the event.