Research Partnership · By invitation only
Women’s Wellbeing
Pilot Study 2027
A structured 6-week research partnership designed to assess measurable change in women’s workplace wellbeing, stress and burnout.
Women’s Wellbeing
Turnover, absenteeism, lost productivity: stress, burnout and loneliness affect retention, engagement and leadership capacity. This study helps companies move from wellbeing intent to measurable, women-centered action.
of working women are in the burnout danger zone
42–59%
estimated annual business cost per affected employee
$8,200
average utilisation of generic corporate wellbeing apps
3%
of wellbeing programmes built on male-default research data
99%
Why this study, why now
Women are burning out.
Businesses are paying the price.
Most wellbeing solutions were never built for them.
What companies and participants receive
Not just an app. A structured women-centered wellbeing intervention.
The pilot is delivered to a selected cohort of female employees. Participant number to be confirmed.
01
Personalised AI companion
Each participant receives 24/7 access to a Soula AI companion offering personalised emotional support, reflection and daily wellbeing practices based on her context, stress patterns and role demands.
02
Facilitated women’s community
A moderated peer-support environment where women can connect, share experience and receive support without judgment.
03
Learning & support experiences
Live sessions, guided practices and expert-led workshops focused on stress regulation, recovery, emotional resilience and supportive conversations.
04
Measurement & HR insight
Baseline and endline assessment, engagement data, anonymised qualitative insight and a board-ready findings and action plan for HR and leadership.
Why Soula
The first wellbeing ecosystem built for working women.
A personalized AI companion, a facilitated women’s community, learning and support experiences — and anonymized reporting HR can take to the board.
2M+
women reached across programmes
+70%
utilization vs 3–5% for standard apps
88%
of participants reported reduced stress
47%
reduction in self-reported burnout
Founder & CEO
Natalia Miranchuk
- 20+ years in women’s health
- 3,500 newborns supported as a doula
- TEDx speaker
- Berkeley SkyDeck
Case study · inDrive
Team 3,000+ employees, scaled to the full organisation
- +8.9 NPS growth
- 88% reduced stress & burnout
- 87% became regular users
“I didn’t expect it to be so powerful. Thanks for such insightful, practical instruments.”
Backed by
- Berkeley SkyDeck
- Microsoft for Startups
- Research and Innovation Foundation
- N. Vodianova
How the 6-week pilot works
Six weeks from cohort to action plan.
Data-validity gate: only cohorts with ≥ 60% completion of both baseline and endline assessments are counted. Soula Impact Index: 50% wellbeing outcomes · 20% adoption · 15% business signals · 15% data quality & story.
DASS-21
Change in depression, anxiety, and stress indicators.
Burnout
Self-reported burnout; share of participants moving out of the danger zone.
Engagement
Enrollment, regular use, sessions, and assessment completion.
Business signal
eNPS, intent to stay, and manager-observed impact.
- 01 Cohort & goals HR defines the female cohort, business goals, metrics, and success criteria.
- 02 Welcome & baseline Live onboarding with HR; DASS-21 plus burnout and wellbeing assessment.
- 03 Soula experience AI companion, community, guided practices, weekly sessions, and workshops.
- 04 Endline The same indicators are re-measured after six weeks to assess change.
- 05 Findings & plan Before-and-after findings with a clear action plan for HR and leadership.
The research partnership
The complete pilot, your results and summit representation.
Confidential unless publication is mutually approved. Research partner representation at summit subject to selection criteria.
- Full 6-week Soula Women’s Wellbeing pilot
- AI companion + facilitated women’s community
- Learning sessions and expert workshops
- Baseline and endline assessment
- Company-specific impact analysis
- Board-ready findings and action plan
- Dedicated research partnership coordination
Core research package
- Video interview for MMG channels
- Representative may join or moderate a panel
- Brand presence in research materials
- On-site visibility at the summit
- 3 conference tickets
- Results presented on stage
- Thought-leadership positioning
MMG HR European Summit 2027
Featured company cases
4–5 company cases selected for detailed presentation, based on:
- Strongest measurable impact
- Highest engagement
- Story relevance
- Cross-industry learning value
- Leadership readiness to share
- Mutual publication approval
€15,000 + VAT · all-inclusive
From pilot to HR Summit 2027
From first cohort to the summit stage.
- August 2026 Applications close · demos completed · Research Partners selected · agreements signed Selection
- Sep – Oct 2026 First pilot cohort: baseline assessment, Soula programme, company findings & action plan Cohort 1
- Nov – Dec 2026 Second pilot cohort, if required · additional data collection · company findings & action plan Cohort 2
- February 2027 Cross-company analysis completed · featured company cases selected · publication details agreed Analysis
- April 2027 MMG HR European Summit 2027: Women’s Wellbeing research discussion, cross-company findings, selected company case sessions Summit
Ready to become a Research Partner?
Natallia Miranchuk · n.miranchuk@soula.care · soula.care/partners